Organizational Interview Paper Essay Example | Topics and Well Written Essays - 500 words

Organizational Interview Paper - Essay Example John Pemberton concocted the Coca Cola formula in a three legged brass kettle in his backyard†(Bellis, 2009). At present, Coke is the largest non-alcoholic beverage company in the world even though PepsiCo is raising stiff challenges to Coke’s supremacy. â€Å"Coca Cola is currently operating in more than 200 countries with over 50,000 employees and more than 800 production and distribution centers and 300 worldwide bottling partners† (The Coca-Cola Company: Growth, Leadership, Sustainability, 2009). Replying to one of my questions, Jack Nicholas told me that, Coke had a standardized vision and mission statement for the entire world earlier. But globalization brought many changes in the global business circuits and internationalization of business was made easier as a result of that. He has told me that Coke realized the importance of diverse marketing strategies in different countries in order to make Coke as an acceptable soft drink in foreign markets. In his op inion, keeping same vision and mission for the entire world is meaningless since the requirements of different regions or countries are different. He has also stressed the importance of internationalization business and different mode of entries used by companies in entering foreign markets. Merger and acquisition is accepted as the major mode of entry in foreign markets by coke.